Smart phone wind stopped the millet family is go

Last updated::2016-08-31 Read 629 Times
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Jian Yi Garden is located at the foot of Yuquan Mountain in Beijing,The picturesque,It's a common choice for family weekend vacations.。Millet chose to hold two product launches here,It's all about the family twice.。 First time,2016Year March 29,Millet in Jian Yi Park launched a pure rice rice cooker,Liu De, head of the millet ecological chain, said:It's a product that makes the mother-in-law happy.。 This time,2016Year August 31,Millet launched sweeping robot in Jian Yi Garden,"The Millet co-founder laughs:It's a product that makes your wife happy.。 As a matter of fact,Previously known as the "young man's first xxx" millet,are now getting through the eco-chain brand Rice Home,To the "family's first xxx" march。 It's still a cost-effective idea.。The price is 999 yuan pure rice rice cooker and 1699 yuan Rice home sweeping robot,Although the absolute price is not cheap,But in the field of smart rice cookers and intelligent sweeping robots,The average price is 1/4 of the same configuration product。 It can be said,In the eco-chain products Rice home play,Millet is still taking the "price butcher" way,Fast access to users through cost-effective and quickly seize the market——This is Millet's ambition in the Internet of things.。 What can be verified is that,At the start of the conference,Founder of the Millet Union、Vice President、Co-founder Liu De first announced the number of users of the current Rice app.,He said,Currently, the number of app access to Rice has reached 40 million。These 40 million access numbers depend on the distribution and sales of rice products.。 In the last 2.5 hours,,Millet invests in 55 eco-chain Companies。and until August 2016,37 products have been released,These products are more popular than "young people.",And all can be smart phone manipulation and networking。 If you've ever been too mixed up with a product,,and was teased as "Millet department store",Now it's becoming clearer to see,The core point of this "millet department store",It's a much broader area of IoT.,And the key to the field,is smart home and home。 Millet Technology founder Lei June will test sweeping robot conference site,Millet also invited a 9-year-old child Guo Xin。This little old "rice boy.",Almost all the eco-chain products of millet,And for him,,Millet box and millet balance car is its favorite。 More crucially,,He also revealed that he was a user of the millet phone.——To some extent,When mobile business growth slows,Mi Jia began to become a new growth point of millet。 2015years since,Millet technology began to encounter bottlenecks in the market with Millet mobile phone。On the one hand, growth in the smartphone market is slowing,On the other hand is the market sales and shipments are constantly being Huawei、Oppo and Vivo squeeze or even overtake。 Millet began this reform in 2016。The first is to invite the brand spokesperson,and laying offline ads all over the sky.,Abandoned the tradition of relying on online word-of-mouth.;The second is to start the line under the shop "Millet Home",Expand the line of sales channels,Expand influence。 The Millet ecological chain plays an important role in this process of transformation,Especially for the family of millet.,except the phone.、Millet core products such as TV and router,The air purifier in the online experience shop、电饭煲、Hot Kettle、Millet balance car and millet row plug, etc.,Not only enrich the product line of the home of millet,It also attracts a wider range of people in supermarkets shopping.——And before that,,The people who patronize the millet net may take the young group as the main。 This means that,Millet began its flagship eco-chain investment in 2014,A matrix supplement is being created for the slowing growth of mobile phone services,The more long-term significance of this supplement is,When smart phones、The air outlet of the mobile internet closes,Smart home and Internet of things will bring a broader market。 From this point of view,The millet that started with the Internet,In addition to building the offline channel、Since the construction of the line shop,It is likely to further strengthen the control of factories and supply chains,It also means that Lei June will further become the most vexing challenger for Mingzhu.。 But,The hidden worries behind the millet eco-chain are also obvious.,At the conference of the Rice House sweeping robot,Sweeping robot team named "Stone Technology",And not "x-meter."。 This may be related to the problems that the eco-chain started to encounter.:One is that commercial brands are easy to be shanzhai,Once the quality is a problem, it will spread to all brands.;The second is that these eco-chain enterprises are investment relations,Liu De, the head of the eco-chain, said it was "brotherly relationship.",These "little brothers" around millet are growing.,Brand independence is just a matter of time,From the channels and influence of millet,What does an independent brand do、How to go? Millet eco-chain still lacks ready-made answers。 Millet Conference site, please come to 9-year-old rice Boy Source:Express technology

Jian Yi Garden is located at the foot of Yuquan Mountain in Beijing,The picturesque,It's a common choice for family weekend vacations.。Millet chose to hold two product launches here,It's all about the family twice.。

First time,2016Year March 29,Millet in Jian Yi Park launched a pure rice rice cooker,Liu De, head of the millet ecological chain, said:It's a product that makes the mother-in-law happy.。

This time,2016Year August 31,Millet launched sweeping robot in Jian Yi Garden,"The Millet co-founder laughs:It's a product that makes your wife happy.。

As a matter of fact,Previously known as the "young man's first xxx" millet,are now getting through the eco-chain brand Rice Home,To the "family's first xxx" march。

It's still a cost-effective idea.。The price is 999 yuan pure rice rice cooker and 1699 yuan Rice home sweeping robot,Although the absolute price is not cheap,But in the field of smart rice cookers and intelligent sweeping robots,The average price is 1/4 of the same configuration product。

It can be said,In the eco-chain products Rice home play,Millet is still taking the "price butcher" way,Fast access to users through cost-effective and quickly seize the market——This is Millet's ambition in the Internet of things.。

What can be verified is that,At the start of the conference,Founder of the Millet Union、Vice President、Co-founder Liu De first announced the number of users of the current Rice app.,He said,Currently, the number of app access to Rice has reached 40 million。These 40 million access numbers depend on the distribution and sales of rice products.。

In the last 2.5 hours,,Millet invests in 55 eco-chain Companies。and until August 2016,37 products have been released,These products are more popular than "young people.",And all can be smart phone manipulation and networking。

If you've ever been too mixed up with a product,,and was teased as "Millet department store",Now it's becoming clearer to see,The core point of this "millet department store",It's a much broader area of IoT.,And the key to the field,is smart home and home。

Smart phone wind stopped the millet family is go
小米科技创始人雷军会后测试扫地机器人

发布会现场,Millet also invited a 9-year-old child Guo Xin。This little old "rice boy.",Almost all the eco-chain products of millet,And for him,,Millet box and millet balance car is its favorite。

More crucially,,He also revealed that he was a user of the millet phone.——To some extent,When mobile business growth slows,Mi Jia began to become a new growth point of millet。

2015years since,Millet technology began to encounter bottlenecks in the market with Millet mobile phone。On the one hand, growth in the smartphone market is slowing,On the other hand is the market sales and shipments are constantly being Huawei、Oppo and Vivo squeeze or even overtake。

Millet began this reform in 2016。The first is to invite the brand spokesperson,and laying offline ads all over the sky.,Abandoned the tradition of relying on online word-of-mouth.;The second is to start the line under the shop "Millet Home",Expand the line of sales channels,Expand influence。

The Millet ecological chain plays an important role in this process of transformation,Especially for the family of millet.,except the phone.、Millet core products such as TV and router,The air purifier in the online experience shop、电饭煲、Hot Kettle、Millet balance car and millet row plug, etc.,Not only enrich the product line of the home of millet,It also attracts a wider range of people in supermarkets shopping.——And before that,,The people who patronize the millet net may take the young group as the main。

This means that,Millet began its flagship eco-chain investment in 2014,A matrix supplement is being created for the slowing growth of mobile phone services,The more long-term significance of this supplement is,When smart phones、The air outlet of the mobile internet closes,Smart home and Internet of things will bring a broader market。

From this point of view,The millet that started with the Internet,In addition to building the offline channel、Since the construction of the line shop,It is likely to further strengthen the control of factories and supply chains,It also means that Lei June will further become the most vexing challenger for Mingzhu.。

But,The hidden worries behind the millet eco-chain are also obvious.,At the conference of the Rice House sweeping robot,Sweeping robot team named "Stone Technology",And not "x-meter."。

This may be related to the problems that the eco-chain started to encounter.:One is that commercial brands are easy to be shanzhai,Once the quality is a problem, it will spread to all brands.;The second is that these eco-chain enterprises are investment relations,Liu De, the head of the eco-chain, said it was "brotherly relationship.",These "little brothers" around millet are growing.,Brand independence is just a matter of time,From the channels and influence of millet,What does an independent brand do、How to go? Millet eco-chain still lacks ready-made answers。

Smart phone wind stopped the millet family is go
小米发布会现场请来9岁米boy

Source:Express technology

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