Alibaba under the travel brand “ Ali travel ” today officially changed its name to “ flying pig ” the English name “ Fliggy”.
Then God cat, rookie, ants, free fish, horse, the Alibaba can not help but self ridicule: “ Ali zoo and grow up. ”
Allegedly, the flying pig is facing the young consumers' leisure brand, and for business travel service “ Ali business ” together, a business unit of Alibaba's travel.
Flying pig target users to grow up a new generation of the Internet, hoping to become the industry benchmark for young people on vacation, especially overseas travel services.
Vice president of Alibaba group, Li Shaohua, President of the pig also announced a set of platform for the first time the data: the number of users of the fly pig has more than 200 million, APP downloads more than 100 million, the average daily number of visits to 10 million.
Brand upgrade “ fly pig ” at the same time, Avenir Hotel, the future of the scenic area, the future of flying and other future series of business line sub brand will continue to use.
October 2014, the cause of the Alibaba to upgrade to the air travel business group, Taobao travel split and upgraded to a brand new “ Ali travel · go ah ”. Ali's important business groups have their own names, such as Tmall, rookie and other brands. In the past two years, more and more attention to the Tourism Forum Ali group, so the trip was renamed Ali Ali fly is not surprising.