Every year, today is the most popular day of the release of what kind of car colors, PPG companies have revealed that consumers like a neutral color again. More than 75% of 2016 owners chose white, black, gray and silver.
White is still the world's most popular car color, rose from 35% last year to 38%. Black (16%), 銀 (12%) and gray (10%) these are the range of choice for the color of the car. PPG study found that 60% of the United States and European consumers, the color is a major basis for their car buying, the popular blue, green, neutral and red cars last year, there is no change.
PPG released 2016 regional car color trends survey data include:
North America: White (25%), 銀 (19%), gray (12%), red and blue are (10%)
South America: White (37%), 銀 (29%), black (12%), gray (10%), red (8%)
Europe: White (33%), gray (18%), 銀 (20%), black (16%), red (7%)
Asia Pacific: White (47%), black (14%), 銀 (10%), red (7%)
“ even if the white occupies a major position, but the market and the model determines the color of the diversity, Jane; Harrington &rdquo said, PPG car original equipment factory color trends manager. “ for example, in North America, the silver is the main color of the compact models, white is more inclined to move the car. Metallic colors are the most popular among men in the United States and Europe, and women are more popular with pearl. ”
“ is not the same as the emphasis on the development of a different car with the car colors, this color will be in a special market to attract brand target consumer groups. ” she said.
Looking 2017-2018 years of the car, Harrington said, PPG saw the blue growth. “ for example, in our 2016 data inside, blue in luxury cars, medium cars and compact car which increased by 3 個百分點. Moreover, blue in the last three years of the North American Detroit International Auto Show on the performance of the new car is also very eye-catching. Concept cars and new cars, including the 2014 Porsche 911 Targa, 2015 GT Super Car Mustang, Ford, Fusion and Focus are using a stunning blue. 在 2016 of the show, the beautiful Avista Buick concept car won the EyesOn design award, is the use of a deep sapphire blue. ” “ blue is a versatile color in the automotive market, because can strengthen other characteristics of vehicle changes in the characteristics, subtle color concentration and color contrast, contribute to brand prominent, &rdquo Harrington added.
Porsche 911 Targa
GT Ford Super CarFusion
PPG color palette for 2020
Through the investigation on the nature, interior and industrial design, fashion, society, international auto show and the new technology of pigment, PPG collected 70 new colors for the car design in 2020, summed up the four kinds of color palette trend.
Glass Hour hook up for the classic design of nostalgia, so as to re adjust the contemporary world. It contains the traditional colors, such as royal blue, olive green, classic brown and traditional red.
ES/Sense reactive “ less is more ” design concept, simple, pure design and live in the moment is the most important.
IMpower represents a new way of thinking and designing new passwords. Balance of colors and complex tones.
Biocentric combines organic lifestyle pursuits and space exploration trends, which provide a natural palette of deep Galaxy tones.
PPG has gathered more than 20 experts from the global network to focus on the automotive, construction, aviation and consumer markets. These experts analyze the design trends, consumer habits and regional cultural priorities in the global market, which will affect the choice of future colors. The new color and color palette of the car reflects the development of the market and the trend.